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Theories for marketing systems...
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Subject
All
Marketing
15,132
Marktforschung
5,039
Market research
4,186
Distribution channel
3,977
Vertriebsweg
3,973
Consumer behaviour
3,334
Konsumentenverhalten
3,208
Marketingmanagement
3,139
Marketing management
3,013
Theorie
2,269
Theory
2,260
USA
1,884
United States
1,747
marketing
1,260
Relationship marketing
1,163
Beziehungsmarketing
1,127
Einzelhandel
1,083
Retail trade
1,043
Electronic Commerce
872
Internet marketing
844
Marketing theory
832
Marketingtheorie
815
Brand management
813
Online-Marketing
813
Markenführung
796
Management
793
E-commerce
789
Werbung
789
Advertising
740
Supply chain
704
Lieferkette
701
Online-Handel
678
Online retailing
677
Innovation
652
Lieferantenmanagement
606
Supplier relationship management
606
Strategisches Management
605
Internet
571
Social Web
545
Social web
543
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Undetermined
6,843
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3,125
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Article
13,178
Book / Working Paper
11,186
Journal
348
Other
181
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Article in journal
8,726
Aufsatz in Zeitschrift
8,726
Aufsatz im Buch
1,767
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1,767
research-article
1,149
Graue Literatur
1,070
Non-commercial literature
1,070
Collection of articles of several authors
860
Sammelwerk
860
Working Paper
801
Arbeitspapier
710
Lehrbuch
587
Textbook
546
Aufsatzsammlung
495
Konferenzschrift
413
Thesis
366
Hochschulschrift
330
review-article
300
Case study
294
Fallstudie
294
Conference proceedings
180
conceptual-paper
177
review
177
Bibliographie
165
Reprint
165
Congress Report
155
Glossar enthalten
141
Glossary included
141
Ratgeber
135
case-report
133
Guidebook
128
viewpoint
107
Handbook
90
Handbuch
90
Conference paper
85
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85
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77
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76
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61
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60
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13,007
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13,005
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563
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283
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134
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124
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74
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51
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39
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37
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36
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24
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22
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22
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21
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20
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12
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7
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1
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1
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Author
All
Kotler, Philip
170
Malhotra, Naresh K.
67
Sheth, Jagdish N.
60
Hair, Joseph F.
46
Tadajewski, Mark
45
Brown, Stephen
43
McDonald, Malcolm
39
Armstrong, Gary
38
Kumar, V.
37
Kerin, Roger A.
36
Ferrell, Odies C.
34
Leeflang, Peter
34
Homburg, Christian
33
Hruschka, Harald
33
Piercy, Nigel
32
Svensson, Göran
31
Wedel, Michel
31
Aaker, David A.
29
Baker, Michael John
29
Grewal, Dhruv
29
Peter, Jerome Paul
29
Franses, Philip Hans
28
Hanssens, Dominique M.
28
Hunt, Shelby D.
28
McDaniel, Carl D.
28
Moutinho, Luiz
28
Yan, Ruiliang
28
Kamakura, Wagner A.
27
Brennan, Ross
26
Jobber, David
26
Kitchen, Philip J.
26
Sarstedt, Marko
26
Zaltman, Gerald
26
Fill, Chris
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
25
Verhoef, Peter C.
25
Vrontis, Demetris
25
Day, George S.
24
Palmer, Adrian
24
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Institution
All
American Marketing Association
109
European Society for Opinion and Marketing Research
51
University of Western Sydney
23
Edward Elgar Publishing
22
National Bureau of Economic Research
21
OECD
21
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Esomar
18
American Management Association
15
IGI Global
15
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Springer International Publishing
14
Florida Atlantic University
12
Information Resources Management Association
12
Springer Fachmedien Wiesbaden
12
Academy of Marketing Science
10
Chartered Institute of Marketing
10
Erasmus Research Institute of Management
10
Market Research Society
10
NetLibrary, Inc
10
Harvard Graduate School of Business Administration
9
United States / Business and Defense Services Administration
9
College of Law and Business
8
School of Marketing and International Business
8
AMACOM
7
College of Business
7
HAL
7
National Industrial Conference Board
7
Walter de Gruyter GmbH & Co. KG
7
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Danish Technological Institute
5
European Association for Industrial Marketing Research
5
European Commission / Directorate General for Education and Culture
5
European Marketing Academy
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
International Trade Centre
5
USA / Department of Agriculture
5
Advertising Research Foundation
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
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Published in...
All
European Journal of Marketing
463
Journal of business research : JBR
307
Journal of marketing research : JMR
220
Marketing Intelligence & Planning
199
Industrial marketing management : the international journal for industrial and high-tech firms
188
SpringerLink / Bücher
178
Journal of retailing and consumer services
155
European journal of operational research : EJOR
140
Journal of the Academy of Marketing Science
138
Management science : journal of the Institute for Operations Research and the Management Sciences
132
Journal of marketing management : MM
116
International journal of production economics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of Consumer Marketing
110
European journal of marketing : EJM
105
International journal of market research : JMRS ; the journal of the Market Research Society
105
Journal of marketing
105
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
101
Journal of marketing education : JME
87
Qualitative market research : an international journal
87
Journal of retailing
86
Marketing letters : a journal of research in marketing
81
International Journal of Bank Marketing
79
Marketing theory
77
Journal of macromarketing : examining the interactions among markets, marketing, and society
73
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Journal of marketing channels : ... distribution systems, strategy, and management
69
Marketing intelligence & planning
69
Springer eBook Collection
64
Young Consumers
64
The marketing review
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Journal of historical research in marketing
60
The journal of business & industrial marketing
60
Journal of strategic marketing
58
Journal of business-to-business marketing
57
International journal of production research
54
Journal of macromarketing
54
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Source
All
ECONIS (ZBW)
18,385
USB Cologne (EcoSocSci)
3,039
Other ZBW resources
2,104
BASE
843
RePEc
193
EconStor
192
OLC EcoSci
71
USB Cologne (business full texts)
54
ArchiDok
12
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Showing
1
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10
of
24,893
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date (newest first)
date (oldest first)
1
Basic
marketing
: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
2
Cases in
marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
4
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
5
Marketing
in the American economy
Vaile, Roland S.
;
Grether, E. T.
;
Cox, Reavis
-
1952
Persistent link: https://www.econbiz.de/10000678629
Saved in:
6
The environment of
marketing
behavior : selections from the literature
Holloway, Robert John
;
Hancock, Robert Spencer
-
1964
Persistent link: https://www.econbiz.de/10000674671
Saved in:
7
Soviet
Marketing
: distribution in a controlled economy
Goldman, Marshall I.
-
1963
Persistent link: https://www.econbiz.de/10000674754
Saved in:
8
Marketing
systems. An introductory analysis
Fisk, George
-
1967
Persistent link: https://www.econbiz.de/10000566952
Saved in:
9
Markets and
marketing
in developing economies
Moyer, Reed
(
ed.
);
Hollander, Stanley C.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000569450
Saved in:
10
Economics of
marketing
Douglas, Edna
-
1975
Persistent link: https://www.econbiz.de/10000042191
Saved in:
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