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A holistic methodology for mod...
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Bagozzi, Richard P.
170
Verbeke, Willem J. M. I.
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Grappi, Silvia
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Romani, Simona
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Continuing to broaden the marketing concept : making the world a better place
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ECONIS (ZBW)
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Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P.
-
2011
Persistent link: https://www.econbiz.de/10009270400
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2
Causal models in marketing
Bagozzi, Richard P.
-
1980
Persistent link: https://www.econbiz.de/10000048491
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3
Marketing as exchange : a theory of transactions in the marketplace
Bagozzi, Richard P.
-
2008
Persistent link: https://www.econbiz.de/10003717452
Saved in:
4
Marketing as exchange
Bagozzi, Richard P.
-
2008
Persistent link: https://www.econbiz.de/10003644647
Saved in:
5
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
6
Structural equation models are modelling tools with many ambiguities : comments acknowledging the need for caution and humility in their use
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10003981583
Saved in:
7
The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 244-265)
.
2010
Persistent link: https://www.econbiz.de/10003923132
Saved in:
8
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
9
Positive and negative emotions in organizations
Bagozzi, Richard P.
- In:
Positive organizational scholarship : foundations of a …
,
(pp. 176-193)
.
2003
Persistent link: https://www.econbiz.de/10009508462
Saved in:
10
Social influence and the self
Bagozzi, Richard P.
- In:
The Routledge companion to identity and consumption
,
(pp. 255-264)
.
2013
Persistent link: https://www.econbiz.de/10009700280
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