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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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Creating value through company-consumer interaction
Wikström, Solveig - In: Marketing im gesellschaftlichen Dialog, (pp. 247-266). 1996
Persistent link: https://www.econbiz.de/10001293763
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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How to profit from a better"virtual customer environment"
Nambisan, Satish; Nambisan, Priya - In: MIT sloan management review 49 (2007/08) 3, pp. 53-61
Persistent link: https://www.econbiz.de/10003714565
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Understanding customer needs
Bayus, Barry L. - In: Handbook of technology and innovation management, (pp. 115-141). 2008
Persistent link: https://www.econbiz.de/10003769465
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Particitatory innovation
Buur, Jacob; Matthews, Ben - In: International journal of innovation management 12 (2008) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10003773611