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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes

Julander, Claes-Robert; Persson, Per-Göran - 1993

Persistent link: https://www.econbiz.de/10000855566

Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction

Söderlund, Magnus; Julander, Claes-Robert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 216-226

Persistent link: https://www.econbiz.de/10003852535

An examination of the effects of message content that categorizes the customer

Söderlund, Magnus; Julander, Claes-Robert - In: The changing roles of advertising : [extended versions …, (pp. 341-350). 2013

Persistent link: https://www.econbiz.de/10009773939

Does local competition make a difference for store profitability? : an empirical study of 168 Swedish supermarkets

Hernant, Mikael; Julander, Claes-Robert - 2020

Persistent link: https://www.econbiz.de/10012416345

Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty

Julander, Claes-Robert; Söderlund, Magnus - Economics Institute for Research (SIR), … - 2003

The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in numerous studies. The effect of switching barriers on these variables, however, has been subject to much less attention from researchers. In this study we propose that switching...

Persistent link: https://www.econbiz.de/10005802486