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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
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OLC EcoSci
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1
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
2
Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity
McGrath, Rita Gunther
-
2009
Persistent link: https://www.econbiz.de/10003756256
Saved in:
3
Managing gowth through corporate venturing
MacMillan, Ian C.
;
McGrath, Rita Gunther
-
2007
Persistent link: https://www.econbiz.de/10003414999
Saved in:
4
How to rethink your business during uncertainty
McGrath, Rita Gunther
;
MacMillan, Ian C.
- In:
MIT sloan management review
50
(
2008/09
)
3
,
pp. 25-30
Persistent link: https://www.econbiz.de/10003858298
Saved in:
5
Elitists, risk-takers, and rugged individualists? : An exploratory analysis of cultural differences between entrepreneurs and non-entrepreneurs
McGrath, Rita Gunther
;
MacMillan, Ian C.
;
Scheinberg, Sari
- In:
Entrepreneurship
,
(pp. 171-191)
.
1998
Persistent link: https://www.econbiz.de/10001304659
Saved in:
6
The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty
McGrath, Rita Gunther
-
2000
Persistent link: https://www.econbiz.de/10013541425
Saved in:
7
Surviving the recession and thriving beyond : Rita McGrath explains how to deliver discovery-driven growth
Leavy, Brian
;
McGrath, Rita Gunther
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
4
,
pp. 5-12
Persistent link: https://www.econbiz.de/10003881168
Saved in:
8
Discovery-driven planning
McGrath, Rita Gunther
;
MacMillan, Ian C.
- In:
The entrepreneurial venture : readings selected
,
(pp. 493-505)
.
1999
Persistent link: https://www.econbiz.de/10001608191
Saved in:
9
And the winner takes it all? : necessary conditions and entry strategies in winner-take-all market
McGrath, Rita Gunther
- In:
Strategy, innovation, and change : challenges for management
,
(pp. 57-68)
.
2008
Persistent link: https://www.econbiz.de/10003714476
Saved in:
10
Falling forward : real options reasoning and entrepreneurial failure
McGrath, Rita Gunther
-
2008
Persistent link: https://www.econbiz.de/10003729915
Saved in:
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