Sustainable growth indicates how rapidly sales can increase when ew assets required to support higher sales levels are financed solely through additions to retained earnings and new debt. The sustainable growth model provides a way for public policy makers to assess the need of any particular...

Examines the issue of excessive growth in the service firm, using the case example of People Express, a US domestic airline. Addresses the question of how service firms can grow and yet maintain financial stability. Focuses on sustainable growth a marketing planning method for determining the...