While many marketing models ignore the influence of financial variables on a firm's marketing strategy, this paper explores the effect of debt on the profit maximizing price for a new product. We assume a duopolistic market structure in which two firms produce a heterogeneous new consumer...

The marketing literature so far only considers attraction models with strict functional forms. Greater exibility can be achieved by the neural net based approach introduced which assesses brands' attraction values by means of a perceptron with one hidden layer.(...)

This study aims to understand the gap between agricultural producer prices in the EU and the prices paid by the consumer between 2003 and 2005, with a view to explaining the decisive factors in this area for key agricultural sectors and, on the basis of this analysis, to formulate economic and...