Agricultural innovation in Sweden has sought to improve the competitiveness and sustainability of the agri-food sector by ensuring a high level of environmental and animal welfare standards, while raising the productivity and financial viability of farms. The policies enacted to date have...

I analyse the role of geographical, cognitive, and social proximity in the decision to adopt organic farming in Sweden, using longitudinal data, including an experimental approach, and making use of the variation over time of farms’ exposure to early adopters in the neighbourhood. I find that...