Across different European countries, it can be observed that the same brands are often perceived differently by the consumers in the respective markets. This seems to be particularly true with regard to the assessment of the quality of the corresponding products based on the provenance of these...

In today’s environment of rapid technological change companies can not rely on incrementalinnovations alone. To sustain long-term competitiveness companies need to develop radicalinnovations as well. Such innovations typically incorporate new and highly complex technologies,create new markets...

Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not – from the manufacturer’s perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user...

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...

We examine whether consumer confidence – as a proxy for individual investor sentiment –affects expected stock returns internationally in 18 industrialized countries. In line with recentevidence for the U.S., we find that sentiment negatively forecasts aggregate stock marketreturns on average...

The advent of the internet is revolutionizingthe financial services industry. In the future, electronicbanking (EB) will become a strategic factor, evolvingfrom mere transaction banking to the provision ofindividual, highly customized solutions. For this new wayof EB it is essential to have a...

We generalize the stochastic revealed preference approach to consumers’ behavior introduced byBandyopadhyay, Dasgupta and Pattanaik (1999). We identify a restriction on stochastic demandbehavior that we term “Stochastic Substitutability” (SS)...

Internet auctions for consumers are among the most popular and most successful business models in electronic commerce. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers. Even though it is a key success factor from a...

Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.