One way to prepare for EU membership is not just to learn all the EU rules, but also to look at how other countries have coped with the demands of membership and learn from their successes and failures. In essence, preparation for membership requires a sort of risk analysis and market research....

GfK, the German-based market research company, transformed itself into an SE in 2009. Management saw the change as reflecting GfK’s international perspectives and structure, although it also had the side effect of avoiding a major change in the composition of the supervisory board. The...

This study on the functioning of retail electricity markets for consumers in the EU is the follow up to the first market study conducted in 2009/2010, and published by the European Commission in 2010. The objectives of the current study are to investigate if a well-functioning electricity market...

Strong market orientation is essential for innovation success! Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on...