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Marketing research and market planning for the small manufacturer
Holloway, Robert J.; Hastings, Delbert C. - 1961
Persistent link: https://www.econbiz.de/10002872753
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Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap; Boon Liat Cheng; Hussain, Nurhuzira Mohamad - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 2, pp. 143-151
Persistent link: https://www.econbiz.de/10011846798
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The evaluation of market attractiveness through the marketing intelligence approach : a tool for the SMEs
Iazzi, Antonio; Trio, Oronzo; Pandurino, Andrea; … - In: International journal of markets and business systems 1 (2015) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10011713798
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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A quantitative analysis of e-commerce : channel conflicts, data minig, and consumer privacy
Teltzrow, Maximilian - 2005
Persistent link: https://www.econbiz.de/10003139206
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The media reputation of small firms : exploring the applicability of existing reputation measures
Huang-Horowitz, Nell C. - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10011552562
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The journey from market orientation to firm performance : a comparative study of US and Taiwanese SMEs
Chao, Mike Chen-Ho; Spillan, John E. - In: Management research review 33 (2010) 5/6, pp. 472-483
Persistent link: https://www.econbiz.de/10003991394
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Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio; Peris-Oritz, Marta; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
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The state of strategic marketing application in Czech small and medium-sized enterprises
Matušínská, Kateřina; Stoklasa, Michal - In: Scientific Annals of Economics and Business 66 (2019) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10012313611
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Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin - In: New media and public relations, (pp. 285-298). 2007
Persistent link: https://www.econbiz.de/10003553938