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Event-Marken-fit und Kommunikationswirkung : Eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006
Nitschke, Axel (contributor) - 2006
Einfü hrende Grundlagen der Untersuchung -- Theoretische Fundierung der Analyse des Fit-Konstruktes im Kontext des Event-Marketings -- Empirische Untersuchung zur Event-Kommunikation vor dem Hintergrund derWM 2006 -- Fazit und Ausblick.
Persistent link: https://www.econbiz.de/10013516636
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Bewertung von Sportmarken : Messung und Wirkungen der Markenstärke von Fußballbundesligavereinen
Feldmann, Sandra - 2007
Persistent link: https://www.econbiz.de/10003400480
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A.; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
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Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan - In: VNU journal of economics and business 2 (2022) 2, pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
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A few more ounces? : preference for regular-size models in advertising
Ketelaar, Paul E.; Willems, Anneke G. J.; Linssen, Liesbeth - In: Journal of euromarketing 22 (2013) 3, pp. 38-50
Persistent link: https://www.econbiz.de/10010248356
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Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
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The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung; Jun, Jong Woo; Dodoo, Naa Amponsah; … - In: Journal of marketing communications 23 (2017) 4, pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita; Moeljadi; Hapsari, Raditha - 2023
Persistent link: https://www.econbiz.de/10014480150
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
Baños-Pino, José; Péred, Levi; Puente, Victor; … - In: Contemporary research in sports economics : proceedings …, (pp. 207-229). 2014
Persistent link: https://www.econbiz.de/10010425668