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54
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53
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49
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47
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46
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46
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45
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39
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39
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39
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39
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38
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36
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36
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36
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36
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36
Wheelen, Thomas L.
36
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34
Jarzabkowski, Paula
34
Piercy, Nigel
34
Ghobadian, Abby
33
Grant, Robert M.
33
Hult, G. Tomas M.
33
Kitchen, Philip J.
33
Ratten, Vanessa
33
Kerin, Roger A.
32
O'Regan, Nicholas
32
Parnell, John A.
32
Porter, Michael E.
32
Thomas, Howard
32
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31
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332
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261
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213
Springer eBook Collection
191
Harvard business review : HBR
188
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187
Technological forecasting & social change : an international journal
184
Journal of business strategy
150
Business horizons
142
European journal of marketing : EJM
138
Management decision : MD
135
The journal of business & industrial marketing
134
Business strategy and the environment
133
Journal of the Academy of Marketing Science
128
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127
Journal of strategy and management
126
Strategic Direction
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Strategy & leadership : a publication of Strategic Leadership Forum
118
Journal of business ethics : JOBE
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Premier reference source
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Journal of marketing communications
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technology analysis & strategic management
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Management Decision
101
European management journal
98
California management review
96
International journal of production economics
96
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95
International business review : the official journal of the European International Business Academy
93
Management research review
91
Faculty & research / Insead : working paper series
88
Journal of retailing and consumer services
86
European Journal of Marketing
81
IEEE transactions on engineering management : EM
80
Journal of world business : JWB
77
Marketing Intelligence & Planning
77
Cogent business & management
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ECONIS (ZBW)
39,078
USB Cologne (EcoSocSci)
2,015
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1,156
EconStor
147
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82
OLC EcoSci
52
RePEc
39
BASE
33
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1
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
2
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
3
Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
4
Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.
;
Gray, Deborah M.
;
Peltier, Jimmy
- In:
Journal of strategic management education : JSME
12
(
2016
),
pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
Saved in:
5
Meta-analytically linking the marketing mix to hospitality organizations' performance
Lim, SangGon
;
Ok, Chihyung
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014633570
Saved in:
6
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
7
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
8
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
9
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
10
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
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