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Market research
2
Marktforschung
2
01.04.1985
1
Arbeit
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Arbeitspsychologie
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Betriebspsychologie
1
Brand management
1
Chemical industry
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Chemieindustrie
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Henkel Kommanditgesellschaft auf Aktien
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Internationales Marketing
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Schroiff, Hans-Willi
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Arnold, David J.
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Debus, Günter
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West European Conference on the Psychology of Work and Organization <1985, Aachen>
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Market research handbook
1
The global market : developing a strategy to manage across borders
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ECONIS (ZBW)
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Creating competititive intellectual capital : the Henkel case
Schroiff, Hans-Willi
- In:
Market research best practice : 30 visions for the …
,
(pp. 213-228)
.
2007
Persistent link: https://www.econbiz.de/10003551652
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2
The market research process
Schroiff, Hans-Willi
- In:
Market research handbook
,
(pp. 99-128)
.
2007
Persistent link: https://www.econbiz.de/10003548576
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3
Strategies for managing brand and product in international markets
Schroiff, Hans-Willi
;
Arnold, David J.
- In:
The global market : developing a strategy to manage …
,
(pp. 163-179)
.
2004
Persistent link: https://www.econbiz.de/10002120150
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4
The psychology of work and organization : current trends and issues ; selected and edited proceedings of the West European Conference on The Psychology of Work and Organization, Aa...
Debus, Günter
(
ed.
);
Schroiff, Hans-Willi
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10009701351
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