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Das Marketing vom Spuk böser G...
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Malhotra, Naresh K.
55
Franses, Philip Hans
38
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23
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Kumar, V.
21
Sarstedt, Marko
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Wind, Yoram
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Allenby, Greg M.
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Academy of Marketing Science
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Journal of marketing research : JMR
177
Journal of business research : JBR
111
International journal of market research : JMRS ; the journal of the Market Research Society
102
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of forecasting
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
International journal of market research
41
SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of consumer behaviour : an international research review
32
NBER working paper series
31
Journal of advertising research
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Journal of retailing and consumer services
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The marketing review
28
Journal of marketing
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NBER Working Paper
27
European journal of operational research : EJOR
23
European journal of marketing : EJM
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Advances in business and management forecasting
21
Conjoint measurement : methods and applications
20
Market research handbook
20
Business horizons
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Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
International journal of production economics
15
Journal of marketing education : JME
15
Journal of retailing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
220
EconStor
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OLC EcoSci
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ArchiDok
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1
Marketing classics : a selection of influential articles
Enis, Ben M.
(
contributor
);
Cox, Keith Kohn
(
contributor
)
-
1985
-
5. ed
Persistent link: https://www.econbiz.de/10000743031
Saved in:
2
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
3
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
4
The marketing mystique
MacKay, Edward S.
-
1972
Persistent link: https://www.econbiz.de/10000556066
Saved in:
5
Market and sales forecasting - a total approach
Bolt, Gordon John
-
1971
Persistent link: https://www.econbiz.de/10000556398
Saved in:
6
Principles of marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
7
The social dynamics of marketing
Berenson, Conrad
;
Eilbirt, Henry
-
1973
Persistent link: https://www.econbiz.de/10000556727
Saved in:
8
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
9
Marketing: management and social change
Hartley, Robert F.
-
1972
Persistent link: https://www.econbiz.de/10000556982
Saved in:
10
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
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