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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Rosengren, Sara
28
Saffer, Henry
26
Septianto, Felix
26
Dahlén, Micael
25
Okazaki, Shintaro
25
Diehl, Sandra
24
Sethi, Suresh
24
Zaccour, Georges
24
Dufwenberg, Martin
23
Gierl, Heribert
22
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Reid, Leonard N.
19
Silk, Alvin J.
19
Ford, John B.
18
Jullien, Bruno
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Dens, Nathalie
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Torres, Ivonne M.
17
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National Bureau of Economic Research
74
RWI - Leibniz-Institut für Wirtschaftsforschung
10
American Marketing Association
9
Springer Fachmedien Wiesbaden
9
IGI Global
8
Axel-Springer-Verlag
7
European Society for Opinion and Marketing Research
6
Russell Sage Foundation
6
American Enterprise Institute for Public Policy Research
4
American Psychological Association
4
Confederation British Industry
4
Edward Elgar Publishing
4
European Advertising Academy
4
International Chamber of Commerce
4
Advertising Research Foundation
3
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
London School of Economics and Political Science
3
Peter Lang GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
American Management Association
2
Association of National Advertisers
2
Axel Springer Verlag, Marketing Anzeigen
2
Boston College / Department of Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Eberhard Karls Universität Tübingen
2
Erasmus Research Institute of Management
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
IP Deutschland GmbH <Köln>
2
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Journal of advertising research
225
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of advertising
177
Journal of business research : JBR
174
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
NBER working paper series
74
Journal of historical research in marketing
71
European journal of operational research : EJOR
68
Management science : journal of the Institute for Operations Research and the Management Sciences
68
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
NBER Working Paper
57
International journal of industrial organization
54
Journal of marketing research : JMR
53
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Journal of marketing
43
CESifo working papers
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Marketing letters : a journal of research in marketing
37
Young consumers : insight and ideas for responsible marketers
36
Journal of global marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
Economics letters
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of international consumer marketing
30
Applied economics
28
Discussion paper / Centre for Economic Policy Research
28
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Source
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ECONIS (ZBW)
10,898
USB Cologne (EcoSocSci)
963
EconStor
60
USB Cologne (business full texts)
23
ArchiDok
6
OLC EcoSci
6
BASE
1
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Showing
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date (oldest first)
1
The advertising handbook
Brierley, Sean
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000532537
Saved in:
2
Cases in advertising and promotion management
Patti, Charles H.
;
Murphy, John H.
-
1983
Persistent link: https://www.econbiz.de/10000055150
Saved in:
3
Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
-
1965
Persistent link: https://www.econbiz.de/10000322397
Saved in:
4
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
5
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
6
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
7
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
8
Adpuls in continuous time
Luhmer, Alfred
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10001383860
Saved in:
9
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
10
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
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