The formation of World Trade Organization is an important milestone in the history of international trade. It registered its existences in Jan. 1995. GATT in its initial stage covered only goods. Later, it included agriculture and textile in the fold of multilateral trade negotiations while WTO...

Sponsorships worldwide have been on the rise. The rising fees make sponsorships an expensive proposition for companies. Companies that cannot afford to buy sponsorship may be inclined towards an ‘ambush' tactic for both; defensive as well as offensive reasons. The paper analyses in detail the...