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A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.; Mason, Charlotte H. - 1994
Persistent link: https://www.econbiz.de/10000890131
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Niche strategies : the prisoner's dilemma computer tournaments revisited
Marks, Robert E. - 1989
Persistent link: https://www.econbiz.de/10000842811
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Competition, market niches, and efficiency : a structural model of the European airline industry
Röller, Lars-Hendrik; Sickles, Robin C. - 1994
Persistent link: https://www.econbiz.de/10000880792
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The strategic options of least-cost, differentiation, and niche
Wright, Peter - In: Business horizons 29 (1986) 2, pp. 21-26
Persistent link: https://www.econbiz.de/10003712500
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Strategic niche management : towards a policy tool for sustainable development
Caniëls, Marjolein; Romijn, Henny - In: Technology analysis & strategic management 20 (2008) 2, pp. 245-266
Persistent link: https://www.econbiz.de/10003741576
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Profightstore.com : developing an on-line store for the niche market
Pejić Bach, Mirjana; Pejic-Bach, Miran - In: Cases on managing e-services, (pp. 76-88). 2009
Persistent link: https://www.econbiz.de/10003769500
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Strategic niche management and sustainable innovation journeys : theory, findings, research agenda, and policy
Schot, Johan; Geels, Frank W. - In: Technology analysis & strategic management 20 (2008) 5, pp. 537-554
Persistent link: https://www.econbiz.de/10003771528
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Multi-niche analysis of dynamics and policies in Dutch renewable energy innovation journeys (1970-2006) : hype-cycles, closed networks and technology-focused learning
Verbong, Geert; Geels, Frank W.; Raven, Rob - In: Technology analysis & strategic management 20 (2008) 5, pp. 555-573
Persistent link: https://www.econbiz.de/10003771539
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Principles of global niche marketing strategies: an early conceptual framework
Hezar, Isil (contributor) - In: Handbook of niche marketing : principles and practice, (pp. 25-63). 2006
Persistent link: https://www.econbiz.de/10003322885
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Crafting a niche in a crowded market: the case of Palliser Estate Wines of Martinborough (New Zealand)
Beverland, Michael; Lockshin, Lawrence S. - In: Handbook of niche marketing : principles and practice, (pp. 159-190). 2006
Persistent link: https://www.econbiz.de/10003322898