Morey, Richard C.; Sparks, Beverley A.; Wilkins, Hugh C. - In: International Journal of Wine Marketing 14 (2002) 1, pp. 41-64
The consumption of wine has over recent years increased in many countries with wine now often being a preferred social beverage. As consumption has increased consumers have become more familiar with the range of wines available and are now more sophisticated in their selection of wines. The wine...
