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Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 31-40). 2005
Persistent link: https://www.econbiz.de/10003353593
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The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005
Persistent link: https://www.econbiz.de/10003353794
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829
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Retail advertising : an empirical comparison between German and French consumers
Purper, Guido; Weinberg, Peter - In: International advertising and communication : current …, (pp. 473-487). 2006
Persistent link: https://www.econbiz.de/10003378212
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Planning and developing shopping centers from an international point of view
Weinberg, Peter; Besemer, Simone - In: Strategic management : a European approach, (pp. 131-160). 2002
Persistent link: https://www.econbiz.de/10001650435
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Relationship marketing in European consumer goods markets : from marketing mix orientation to customer life cycle management
Terlutter, Ralf - In: Strategic management : new rules for Old Europe, (pp. 123 - 136). 2006
Persistent link: https://www.econbiz.de/10014556240