points they find relevant for a research program concerning the image within print advertising. Here, ontological and …

oriented autonomously from other spheres can contribute to a semiotics of the image of self as this is construed interpreting … mistakenly as a literary critic precisely because of this. In this framework, he analyses the signs forming one's own image of …

a main reason for these firms to start adopting online strategies. Specifically, reputation and image are inherent to … design, the authors find that the influence of reputation, image and social media on e-reputation differs based on the status …

has yet considered the image effects of ambush marketing using a causal model. Thus, the present paper provides a causal … model of ambush marketing focusing on cognitive and affective image and their effects on downstream variables such as … affective image has a stronger impact on attitude towards the ambusher brand. In contrast, for atypical sport brands cognitive …

and are likely to be unable to improve the image of pig farming by simply providing information via pictures and texts …

image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member …

order to signal honesty, and thereby mitigate the image repercussions of upward lying in high-stakes contexts. This …

stakeholders. However, image and reputation management is a complex issue and how stakeholders perceive universities does not … always coincide with the image the latter wish to project. For this reason, in this article we address a review of the … literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that …