Culture influences both individual behavior and how businesses operate. Those working in both the business and policy arenas must understand other cultures and avoid ethnocentrism. Culture is defined as the "collective programming of the mind"; in the modern context it exists within national...

Purpose – Psychology, both as science and practice, has been largely developed in one cultural area of the world: Europe and North America. As a result, the discipline is culture-bound, limited in its origins, concepts, and empirical findings to only this small portion of the world. The...