//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Beyond rationality : the conte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
77,258
Konsumentenverhalten
74,784
Theorie
9,549
Präferenztheorie
9,403
Theory
9,316
Theory of preferences
9,171
Relationship marketing
8,483
Beziehungsmarketing
8,448
Brand management
7,208
Markenführung
7,164
Brand image
6,515
Markenimage
6,454
Customer satisfaction
5,537
Online-Handel
5,383
Kundenzufriedenheit
5,378
Online retailing
5,377
USA
4,916
United States
4,684
Social Web
4,615
Social web
4,613
Experiment
4,565
Internet marketing
4,406
Online-Marketing
4,404
Service quality
4,292
Dienstleistungsqualität
4,248
Brand
4,092
Markenartikel
4,061
Retail trade
3,928
Einzelhandel
3,912
Werbewirkung
3,425
Advertising effects
3,410
Electronic Commerce
3,364
E-commerce
3,338
Emotion
3,120
Advertising
2,924
Werbung
2,809
Privater Konsum
2,779
Private consumption
2,776
Virales Marketing
2,705
Viral marketing
2,704
more ...
less ...
Online availability
All
Undetermined
33,139
Free
21,725
Type of publication
All
Article
60,513
Book / Working Paper
26,251
Journal
103
Other
7
Type of publication (narrower categories)
All
Article in journal
53,150
Aufsatz in Zeitschrift
53,150
Graue Literatur
8,490
Non-commercial literature
8,490
Working Paper
8,312
Arbeitspapier
7,641
Aufsatz im Buch
4,135
Book section
4,135
research-article
2,386
Hochschulschrift
1,204
Collection of articles of several authors
887
Sammelwerk
887
Thesis
760
Aufsatzsammlung
579
Conference paper
553
Konferenzbeitrag
553
Collection of articles written by one author
370
Sammlung
370
Konferenzschrift
240
Case study
208
Fallstudie
208
Reprint
187
conceptual-paper
152
Lehrbuch
144
review-article
144
Textbook
127
review
112
Conference proceedings
100
Amtsdruckschrift
92
Government document
92
Bibliografie enthalten
87
Bibliography included
87
case-report
73
Systematic review
69
Übersichtsarbeit
69
Article
66
viewpoint
46
Dissertation u.a. Prüfungsschriften
45
Bibliografie
41
Glossar enthalten
36
more ...
less ...
Language
All
English
German
6,071
Undetermined
732
French
380
Polish
120
Spanish
103
Italian
81
Swedish
35
Russian
34
Danish
29
Norwegian
22
Dutch
21
Portuguese
21
Hungarian
18
Finnish
15
Slovak
10
Romanian
8
Czech
7
Croatian
6
Lithuanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Turkish
2
Chinese
2
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
119
Belk, Russell W.
113
Mattila, Anna S.
105
Phau, Ian
100
Sutter, Matthias
100
Grunert, Klaus G.
90
Lusk, Jayson L.
87
Falk, Armin
86
Foxall, Gordon R.
78
Khare, Arpita
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Septianto, Felix
69
Agarwal, Sumit
68
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Bagozzi, Richard P.
67
Stavins, Joanna
67
Laroche, Michel
65
Rock, Bram de
64
Wansink, Brian
64
Cherchye, Laurens
63
Fehr, Ernst
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Ko, Eunju
55
Verhoef, Peter C.
55
Vermeulen, Frederic
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Kerschbamer, Rudolf
52
Thøgersen, John
52
Warlop, Luk
52
Diamantopoulos, Adamantios
51
Hollebeek, Linda D.
51
Kim, Jungkeun
51
more ...
less ...
Institution
All
National Bureau of Economic Research
629
OECD
46
American Marketing Association
35
International Energy Agency
30
IGI Global
28
Springer Fachmedien Wiesbaden
26
Edward Elgar Publishing
22
Information Resources Management Association
20
INSEAD
14
Foerder Institute for Economic Research <Tēl-Āvîv>
13
Christian-Albrechts-Universität zu Kiel
12
Friedrich-Schiller-Universität Jena
12
Center for Economic Research <Tilburg>
10
RWTH Aachen
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Robert Schuman Centre for Advanced Studies
10
Social Systems Research Institute
10
Universität Mannheim
10
European University Institute / Department of Economics
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Erasmus Research Institute of Management
8
Goethe-Universität Frankfurt am Main
8
Johns Hopkins University / Department of Economics
8
Springer International Publishing
8
Universitat Pompeu Fabra / Departament d'Economia i Empresa
8
Verlag Dr. Kovač
8
Axel-Springer-Verlag
7
Organisation for Economic Co-operation and Development
7
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
7
Trinity College Dublin / Department of Economics
7
Weltwirtschaftsforum
7
Books on Demand GmbH <Norderstedt>
6
Centre for Social and Economic Research on the Global Environment
6
Instituto Valenciano de Investigaciones Económicas
6
Københavns Universitet / Økonomisk Institut
6
Nationalekonomiska Institutionen <Göteborg>
6
World Bank
6
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
5
Econometrisch Instituut <Rotterdam>
5
European Society for Opinion and Marketing Research
5
more ...
less ...
Published in...
All
Journal of business research : JBR
1,983
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
724
Psychology & marketing
658
NBER working paper series
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
520
NBER Working Paper
465
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
Management science : journal of the Institute for Operations Research and the Management Sciences
375
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
356
Journal of marketing research : JMR
350
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of economic behavior & organization : JEBO
308
Economics letters
307
Journal of marketing management : MM
307
Tourism management : research, policies, practice
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of marketing communications
302
Cogent business & management
297
Marketing letters : a journal of research in marketing
297
Journal of economic psychology : research in economic psychology and behavioral economics
295
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
Journal of marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
287
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Marketing intelligence & planning
276
Technological forecasting & social change : an international journal
266
more ...
less ...
Source
All
ECONIS (ZBW)
82,633
Other ZBW resources
2,949
EconStor
762
USB Cologne (EcoSocSci)
390
BASE
49
OLC EcoSci
44
RePEc
42
ArchiDok
4
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
86,874
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Maximal elements of preference maps
Mehta, Ghanshyam B.
-
1987
Persistent link: https://www.econbiz.de/10000729593
Saved in:
2
Habits, interdependent preferences and time preference
Epstein, Larry G.
;
Shi, Shouyong
-
1991
Persistent link: https://www.econbiz.de/10000815411
Saved in:
3
Joint estimation of consumer preferences and willigness-to-pay for food safety
Huang, Chung L.
;
Kan, Kamhon
;
Fu, Tsu-Tan
-
1995
Persistent link: https://www.econbiz.de/10000590407
Saved in:
4
Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement ; with 12 tables
Zwerina, Klaus
-
1997
Persistent link: https://www.econbiz.de/10000634252
Saved in:
5
Empirical preference orderings and applied demand analysis
Maks, Johannes Antonius Hendrik
-
1980
Persistent link: https://www.econbiz.de/10000007067
Saved in:
6
Modelling consumer preference formation
Schokkaert, Erik
-
1982
Persistent link: https://www.econbiz.de/10000008173
Saved in:
7
LAPD: estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition
Abe, Makoto
-
1996
Persistent link: https://www.econbiz.de/10000955672
Saved in:
8
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
9
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
10
The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003732331
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->