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Direct banking : a demand pull and technology push innovation

Neuberger, Doris - 1997

Since 1994, the German banking market is confronted with an entry wave of direct banks. This banking innovation may be explained by developments on the supply side as well as on the demand side. It is pushed by developments in telecommunication technologies during a period of rising cost...

Persistent link: https://www.econbiz.de/10011540083

Direct banking : a demand pull and technology push innovation

Neuberger, Doris - 1997

Persistent link: https://www.econbiz.de/10013420078

Social influence and customer referral value

Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15

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Customer segmentation in retailing based on retail brand patronage patterns

David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459

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RFM-based repurchase behavior for customer classification and segmentation

Rahim, Mussadiq Abdul; Mushafiq, Muhammad; Khan, Salabat; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9

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Customer segmentation based on customer lifetime value using big data analytics

Fitria, Syarifah Fatimah; Aruan, Daniel Tumpal Hamonangan - In: Business and management issues in the global and …, (pp. 185-203). 2019

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A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29

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How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation

Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692

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Improving customer segmentation via classification of key accounts as outliers

Spoor, Jan Michael - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 747-760

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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation

Kessara Kanchanapoom; Jongsawas Chongwatpol - In: Journal of marketing analytics : JMA 11 (2023) 2, pp. 172-185

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