Müller, Sven; Haase, Knut - In: Business Research 7 (2014) 2, pp. 235-261
In this contribution, we discuss a facility location model to maximize firms' patronage, while demand is determined by a multinomial logit model (MNL). We account for customer segmentation based on customer characteristics. Hence, we are able to reduce the bias to the objective, which is due to...