Falk, Martin; Scaglione, Miriam - In: Tourism Review 73 (2018) 4, pp. 480-491
Purpose: The purpose of this paper is to provide a first evaluation of the effectiveness of the early bird discount on ski lift tickets by estimating the impact on hotel overnight stays of the Saas-Fee destination. Design/methodology/approach: The difference-in-differences (DID) approach is...