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The effectiveness of a buzz marketing approach compared to traditional advertising : an exploration
Notarantonio, Elaine M.; Quigley, Charles J. - In: Journal of promotion management : JPM 15 (2009) 4, pp. 455-464
Persistent link: https://www.econbiz.de/10003928840
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A cross-cultural comparison of United States and Austrian fashion consumers
Quigley, Charles J.; Notarantonio, Elaine M. - In: Journal of euromarketing 18 (2009) 4, pp. 233-244
Persistent link: https://www.econbiz.de/10003945473
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Thundermist health center : extending pharmaceutical services to underserved patients
Quigley, Charles J.; Bingham, Frank G. - In: Journal of business case studies 5 (2009) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10003825922
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Maintaining relationships with supply chain partners : a case study
Quigley, Charles J.; Bingham, Frank G. - In: Journal of business case studies 6 (2010) 1, pp. 49-57
Persistent link: https://www.econbiz.de/10003953469
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A cross-national investigation of student intentions to pursue a sales career
Karakaya, Fahri; Quigley, Charles J.; Bingham, Frank - In: Journal of marketing education : JME 33 (2011) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10009007982
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Business students' perception of sales careers : differences between students in Switzerland, Turkey, and the United States
Karakaya, Fahri; Quigley, Charles J.; Bingham, Frank; … - In: Journal of education for business 89 (2014) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10010403559
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An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization
Notarantonio, Elaine M.; Quigley, Charles J. - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10009882305
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Thundermist health center : extending pharmaceutical services to underserved patients
Quigley, Charles J.; Bingham, Frank G. - In: Journal of business case studies 5 (2009) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10009885921