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When should private label brands endorse ethical attributes?

Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10011505027

Social responsibility and its differential effects on the retailers' portfolio of private label brands

Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313

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What claims best convey the quality of retailers' standard private label products?

Louis, Didier; Lombart, Cindy; Grappe, Cindy G.; Durif, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1569-1587

Persistent link: https://www.econbiz.de/10014484155

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153

Persistent link: https://www.econbiz.de/10014334408

Do store image and price perception matter to store brand equity?

Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122

Persistent link: https://www.econbiz.de/10011432114

Consumer identification with store brands : differences between consumers according to their brand loyalty

Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126

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Does a store brand always hurt the manufacturer of a competing national brand?

Ru, Jun; Shi, Ruixia; Zhang, Jun - In: Production and operations management : an international … 24 (2015) 2, pp. 272-286

Persistent link: https://www.econbiz.de/10010528686

Store-brand introduction and multilateral contracting

Zheng, Quan; Jang, Hongseok; Pan, Xiajun Amy - In: Manufacturing & service operations management : M & SOM 24 (2022) 1, pp. 467-484

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Manufacturer's channel strategy with retailer's store brand

Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061

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The new approach to developing store brand strategy : a case from China

Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343

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