Purpose – The purpose of this paper is to provide a conceptual tool that would help managers to integrate the findings from strategy frameworks such as the value chain, the five forces or the VRIO framework by jointly analyzing the different levers of competitive advantage....

The discipline of strategic management has the goal to better understand why companiessucceed based on a holistic, overarching perspective. However, until now the strategicmanagement literature has not provided a conceptually unifying framework that explicitlyintegrates the different dimensions...

Music majors, who have been suffering from dwindling revenues in their core business, areplacing extraordinary hopes on the new market of Over-The-Air(OTA)-Downloads.However, until now there has been no broad academic discussion about this market. Inparticular, two central questions have not yet...