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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Recent developments in applied demand analysis : alcohol, advertising and global consumption
Selvanathan, Eliyathamby Antony (contributor);  … - 1995
Persistent link: https://www.econbiz.de/10014267230
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Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status
Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10013384381
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon - 2009
Persistent link: https://www.econbiz.de/10003905269
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Materialistic, brand engaged and status consuming consumers and clothing behaviors
Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009532713
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron; Lee, Wai Jin; Siahtiri, Vida - In: Journal of fashion marketing and management 17 (2013) 4, pp. 440-459
Persistent link: https://www.econbiz.de/10010198000