Narrow search
Showing 1 - 10 of 23,272
Cover Image
Brain science : in search of the emotional unconscious
Penn, David - In: Market research handbook, (pp. 481-498). 2007
Persistent link: https://www.econbiz.de/10003548800
Cover Image
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
Cover Image
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Cover Image
Neuroökonomie : von neuronalen Systemen zu ökonomischem Verhalten : from neural systems to economic behaviour
Bräutigam, Sven - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 161-183). 2007
Persistent link: https://www.econbiz.de/10003512979
Cover Image
Der Einfluss der Markeninformation auf Kaufentscheidungen
Deppe, Michael; Schwindt, Wolfram; Kugel, Harald; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 299-345). 2007
Persistent link: https://www.econbiz.de/10003513093
Cover Image
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Cover Image
Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
Cover Image
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Cover Image
The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
Cover Image
Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437