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Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz - 1981
Persistent link: https://www.econbiz.de/10000010759
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Children's influence on their mothers' preferences : a new approach
Böcker, Franz - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10001041172
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Better preference prediction with individualized sets of relevant attributes
Böcker, Franz - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 15-24
Persistent link: https://www.econbiz.de/10001058119
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Individual's influence within multi person decision units
Böcker, Franz; Hubel, Walter - In: Industrial marketing : a German-American perspective ; …, (pp. 25-40). 1986
Persistent link: https://www.econbiz.de/10001929346
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A stochastic brand choice price model
Böcker, Franz - 1981
Persistent link: https://www.econbiz.de/10004765675
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The evaluation of different working time regulations : a comparison of segmentation approaches and models
Böcker, Franz - 1981
Persistent link: https://www.econbiz.de/10004765678
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Interproduct affiliation : a measurement approach
Böcker, Franz - 1981
Persistent link: https://www.econbiz.de/10004765679
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A note on the validity of eye movement measurement
Böcker, Franz - 1981
Persistent link: https://www.econbiz.de/10004765680