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Arbeitsbuch Marketing
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Marketing
15,132
Einführung
3,864
Marketingmanagement
2,566
Marketing management
2,450
Implementation
2,028
Consumer behaviour
1,455
USA
1,370
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1,324
marketing
1,259
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888
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671
Relationship marketing
662
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643
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627
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619
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618
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607
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601
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587
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571
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567
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545
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536
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501
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476
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475
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429
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421
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Kotler, Philip
167
Sheth, Jagdish N.
47
McDonald, Malcolm
41
Armstrong, Gary
38
Brown, Stephen
38
Kerin, Roger A.
35
Tadajewski, Mark
35
Piercy, Nigel
31
Svensson, Göran
31
Ferrell, Odies C.
30
Hair, Joseph F.
29
Baker, Michael John
28
Leeflang, Peter
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Kitchen, Philip J.
25
Brennan, Ross
24
Koschnick, Wolfgang J.
24
Vrontis, Demetris
24
Hartley, Steven W.
23
Jobber, David
23
Lindgreen, Adam
23
Moutinho, Luiz
23
Franses, Philip Hans
22
Malhotra, Naresh K.
22
Grewal, Dhruv
21
Grönroos, Christian
21
Kaynak, Erdener
21
Keller, Kevin Lane
21
Lovelock, Christopher H.
21
McDaniel, Carl D.
21
Palmer, Adrian
21
Blythe, Jim
20
Hanssens, Dominique M.
19
Zaltman, Gerald
19
Dibb, Sally
18
Kurtz, David L.
18
Rudelius, William
18
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American Marketing Association
84
University of Western Sydney
23
Edward Elgar Publishing
20
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
IGI Global
16
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
OECD
14
National Bureau of Economic Research
13
Springer International Publishing
13
Florida Atlantic University
12
Academy of Marketing Science
10
Chartered Institute of Marketing
10
NetLibrary, Inc
10
Springer Fachmedien Wiesbaden
10
College of Law and Business
8
School of Marketing and International Business
8
College of Business
7
European Society for Opinion and Marketing Research
7
HAL
7
Harvard Graduate School of Business Administration
7
American Management Association
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Erasmus Research Institute of Management
5
European Association for Industrial Marketing Research
5
European Marketing Academy
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
USA / Department of Agriculture
5
Walter de Gruyter GmbH & Co. KG
5
AMACOM
4
Center for Agricultural and Rural Development (CARD), Iowa State University
4
De Gruyter Oldenbourg
4
Department of Economics, Oxford University
4
Econometrisch Instituut <Rotterdam>
4
Food and Agriculture Organization (FAO), United Nations
4
Information Resources Management Association
4
International Food Policy Research Institute (IFPRI)
4
Logos Verlag Berlin
4
Organisation for Economic Co-operation and Development
4
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Published in...
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European Journal of Marketing
463
Marketing Intelligence & Planning
199
Journal of business research : JBR
165
SpringerLink / Bücher
142
Industrial marketing management : the international journal for industrial and high-tech firms
118
Journal of Consumer Marketing
110
European journal of marketing : EJM
80
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
75
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Young Consumers
64
Journal of marketing
63
Marketing theory
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
57
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Strategic Direction
54
Journal of historical research in marketing
52
Journal of macromarketing
51
Marketing intelligence & planning
51
European Business Review
50
Springer eBook Collection
49
International journal of business information systems : IJBIS
48
Management Decision
47
International Journal of Retail & Distribution Management
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of Historical Research in Marketing
46
Journal of business-to-business marketing
45
Staff Paper
44
Journal of strategic marketing
40
Journal of Research in Marketing and Entrepreneurship
38
Journal of business ethics : JOBE
38
The journal of business & industrial marketing
38
Premier reference source
37
International Journal of Contemporary Hospitality Management
36
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ECONIS (ZBW)
12,104
USB Cologne (EcoSocSci)
4,423
Other ZBW resources
2,104
BASE
842
EconStor
201
RePEc
191
OLC EcoSci
63
USB Cologne (business full texts)
44
ArchiDok
8
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Showing
1
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10
of
19,980
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date (newest first)
date (oldest first)
1
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003772683
Saved in:
2
Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie
-
2002
Persistent link: https://www.econbiz.de/10003307948
Saved in:
3
Managing
marketing
implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
4
Strategic
marketing
: an introduction
Proctor, Tony
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003663696
Saved in:
5
Capturing an elusive phenomenon : development and testing a multiple perspective model of
marketing
strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Saved in:
6
Strategic
marketing
: planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
7
Strategic
marketing
: an introduction
Proctor, Tony
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001433764
Saved in:
8
Key concepts in
marketing
Blythe, Jim
-
2009
-
Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of
marketing
today …
Persistent link: https://www.econbiz.de/10013207961
Saved in:
9
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
-
Online-Ausg.
Introducing the essentials of critical perspectives in
marketing
in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in
marketing
…
Persistent link: https://www.econbiz.de/10013208027
Saved in:
10
A readiness index for
marketing
analytics : a resource-based view conceptualization for the implementation stage
Reyes-Mercado, Pável
- In:
Business analytics and cyber security management in …
,
(pp. 38-47)
.
2017
Persistent link: https://www.econbiz.de/10011586249
Saved in:
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