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Werbung
9,678
Advertising
8,913
Werbewirkung
3,745
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3,734
Konsumentenverhalten
2,826
Consumer behaviour
2,821
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1,789
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1,787
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1,183
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675
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673
advertising
646
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539
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538
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532
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531
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521
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505
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474
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474
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436
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327
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319
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303
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Game theory
265
Werbepsychologie
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Emotion
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Großbritannien
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Hochschulschrift
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Aufsatzsammlung
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Lehrbuch
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Textbook
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Rosengren, Sara
28
Septianto, Felix
27
Saffer, Henry
26
Dahlén, Micael
25
Okazaki, Shintaro
25
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Gierl, Heribert
23
Stafford, Marla Royne
23
Mueller, Barbara
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Reid, Leonard N.
19
Silk, Alvin J.
19
Ford, John B.
18
Jullien, Bruno
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Dens, Nathalie
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Torres, Ivonne M.
17
Dave, Dhaval
16
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National Bureau of Economic Research
56
American Marketing Association
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
Confederation British Industry
4
European Advertising Academy
4
IGI Global
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Association of National Advertisers
2
Axel Springer Verlag, Marketing Anzeigen
2
Boston College / Department of Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
2
NetLibrary, Inc
2
OECD
2
Seminar on the Business of Advertising <1978, Barcelona>
2
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Published in...
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Journal of advertising research
231
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
168
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of historical research in marketing
71
European journal of operational research : EJOR
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
NBER working paper series
56
Psychology & marketing
55
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of marketing research : JMR
51
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Working paper / National Bureau of Economic Research, Inc.
44
Journal of marketing
43
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of international consumer marketing
30
Economics letters
29
The journal of media economics
27
Applied economics
26
Discussion paper / Centre for Economic Policy Research
25
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Source
All
ECONIS (ZBW)
9,498
USB Cologne (EcoSocSci)
533
EconStor
32
USB Cologne (business full texts)
19
ArchiDok
6
OLC EcoSci
5
BASE
1
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1
Best ads: fantasy in advertising
Saunders, Dave
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004376138
Saved in:
2
Absolut sequel : [the absolut advertising story continues]
Lewis, Richard W.
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10004846037
Saved in:
3
Indie brands : 30 independent brands that inspire and tell a story
Gaalen, Anneloes van
-
2011
Persistent link: https://www.econbiz.de/10009499242
Saved in:
4
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
5
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
6
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
7
Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
-
1965
Persistent link: https://www.econbiz.de/10000322397
Saved in:
8
The advertising handbook
Brierley, Sean
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000532537
Saved in:
9
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
10
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
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