"This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate...

An up-to-date introduction to a market-leading platform for data analysis and machine learningMachine learning is the process by which computer algorithms can be made progressively more effective through the accumulation of data and experience. A subset of artificial intelligence, it is an...

By regulating how firms collect, store, and use data, privacy laws may change the role of data in production and alter firm demand for information technology inputs. We study how firms respond to privacy laws in the context of the EU's General Data Protection Regulation (GDPR) by using seven...