International in scope, this book examines both succesful examples of heritage management as well as some failures. It provides the principles which should underpin all heritage developments designed to attract tourism on a major scale

Frontmatter -- Contents -- List of Illustrations -- Acknowledgements -- Preface -- Part 1: Setting the Scene -- 1. Introduction -- 2. Signs of Change -- Part 2: Ways of Approach -- 3. Knowing -- 4. Going -- 5. Meeting -- 6. Spreading -- 7. Moving -- 8. Redeploying -- 9. Staying -- Part 3: Whole...

As cultural tourism increases the management of heritage sites becomes more complex. This book examines these crucial management issues from a marketing approach, to identify the needs of all concerned

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Preface -- Acknowledgements -- List of Abbreviations -- 1 Food and Drink, From Past to Present -- 2 Food and Drink Become a Leisure Destination -- 3 Food for Thought and Visit -- 4 Ripe Time for...