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Currently, many organizations are trying to capitalize on the Web channel by integrating the Internet in their corporate strategies to respond to their customers’ wishes and demands more precisely. New technological options boost customer relationships and improve their chances in winning over...
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This study examines the impact of ERP solutions on the paradigms of business and management. The objective is also to see the positioning of ERP today and its role in relation to new solutions and technology, notably Supply Chain Management (SCM), Customer Relationship Management (CRM) and...
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In this paper, the authors discuss the concept of Customer Knowledge Management (CKM), which refers to the management of knowledge from customers, i.e. knowledge resident in customers, in contrast to knowledge about customers, e.g. customer characteristics and preferences prevalent in previous...
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