Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising handbook
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
9,620
Advertising
8,854
Werbewirkung
3,716
Advertising effects
3,705
Konsumentenverhalten
2,801
Consumer behaviour
2,796
Internet marketing
1,771
Online-Marketing
1,769
Theorie
1,195
Theory
1,176
USA
877
United States
818
Markenführung
669
Brand management
667
advertising
641
Social Web
533
Print advertising
532
Printwerbung
532
Social web
532
Marketing
526
Marketingmanagement
512
Marketing management
496
Preismanagement
471
Pricing strategy
471
Markenimage
434
Brand image
428
Markenartikel
348
Zielgruppe
326
Target group
324
Brand
316
Wettbewerb
302
Competition
293
Spieltheorie
267
Game theory
264
Werbepsychologie
248
Emotion
245
Werbewirtschaft
235
Psychology of advertising
233
Großbritannien
231
Advertising industry
223
more ...
less ...
Online availability
All
Undetermined
3,217
Free
1,891
Type of publication
All
Article
6,182
Book / Working Paper
3,791
Journal
38
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,583
Aufsatz in Zeitschrift
5,583
Graue Literatur
697
Non-commercial literature
697
Working Paper
647
Arbeitspapier
618
Aufsatz im Buch
565
Book section
565
Collection of articles of several authors
144
Sammelwerk
144
Hochschulschrift
99
Aufsatzsammlung
81
Konferenzschrift
71
Thesis
70
Lehrbuch
56
Textbook
53
Conference paper
45
Konferenzbeitrag
45
Case study
35
Fallstudie
35
Reprint
32
Conference proceedings
29
Bibliographie
26
Collection of articles written by one author
25
Sammlung
25
Wörterbuch
22
Ratgeber
20
Glossar enthalten
15
Glossary included
15
Guidebook
15
Bibliografie
14
Dictionary (multilingual)
10
Handbook
10
Handbuch
10
Amtsdruckschrift
8
Bibliografie enthalten
8
Bibliography included
8
Dissertation u.a. Prüfungsschriften
8
Government document
8
Systematic review
8
more ...
less ...
Language
All
English
German
2,313
Undetermined
1,919
French
67
Russian
25
Swedish
19
Italian
10
Dutch
10
Polish
9
Danish
7
Finnish
6
Spanish
6
Norwegian
4
Portuguese
4
Bulgarian
2
Croatian
2
Hungarian
2
Serbian
2
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Romanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Rosengren, Sara
28
Septianto, Felix
27
Saffer, Henry
26
Dahlén, Micael
25
Okazaki, Shintaro
25
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Gierl, Heribert
22
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Reid, Leonard N.
19
Silk, Alvin J.
19
Ford, John B.
18
Jullien, Bruno
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Dens, Nathalie
17
Nilssen, Tore
17
Prasad, Ashutosh
17
Rossiter, John R.
17
Torres, Ivonne M.
17
Dave, Dhaval
16
more ...
less ...
Institution
All
National Bureau of Economic Research
56
American Marketing Association
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
European Society for Opinion and Marketing Research
6
Confederation British Industry
4
European Advertising Academy
4
IGI Global
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Association of National Advertisers
2
Axel Springer Verlag, Marketing Anzeigen
2
Boston College / Department of Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
IP Deutschland GmbH <Köln>
2
Institute of Canadian Advertising
2
Institute of Practitioners in Advertising <London>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
London School of Economics and Political Science
2
NetLibrary, Inc
2
OECD
2
Seminar on the Business of Advertising <1978, Barcelona>
2
more ...
less ...
Published in...
All
Journal of advertising research
225
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
168
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Journal of historical research in marketing
71
European journal of operational research : EJOR
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
European journal of marketing : EJM
67
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
NBER working paper series
56
Psychology & marketing
55
International journal of industrial organization
54
Journal of marketing research : JMR
51
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Journal of marketing
43
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of international consumer marketing
30
Economics letters
28
The journal of media economics
27
Applied economics
26
Discussion paper / Centre for Economic Policy Research
25
more ...
less ...
Source
All
ECONIS (ZBW)
9,437
USB Cologne (EcoSocSci)
513
EconStor
32
USB Cologne (business full texts)
19
ArchiDok
6
OLC EcoSci
5
BASE
1
more ...
less ...
Showing
1
-
10
of
10,013
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
3
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
4
Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
-
1965
Persistent link: https://www.econbiz.de/10000322397
Saved in:
5
The advertising handbook
Brierley, Sean
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000532537
Saved in:
6
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
7
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
8
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
9
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
10
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
