In the age of globalization, many economic sectors are addressed not only by the policies of national, but also of international institutions. Using three cases of highly internationalized sectors of the German economy - international tourism, telecommunications, and the pharmaceutical industry...

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...