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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Industrial marketing : cases and concepts
Corey, E. Raymond (contributor) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000814217
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R. - 1993
Persistent link: https://www.econbiz.de/10000876065
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Time based competition and environmental marketing : an empirical investigation
Hoopen, Jan-Paul Bernard ten - 1995
Persistent link: https://www.econbiz.de/10000551707
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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The corporate brand
Ind, Nicholas - 1997
Persistent link: https://www.econbiz.de/10000621513
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654