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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
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Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer; 1989-2004: Dordrecht : Kluwer - 1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
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Reflections on the futures of marketing : practice and education
Lehmann, Donald R. (ed.); Jocz, Katherine E. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000646730
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Relationship marketing : theory and practice
Buttle, Francis A. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000563064
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean (ed.) - 1987
Persistent link: https://www.econbiz.de/10000071049
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Essentials of marketing
Blythe, Jim - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003718878
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth; Maclaran, Pauline - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003789250
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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683