In dieser Neuauflage wurden die sich abzeichnenden konzeptionellen Entwicklungslinien strategischer Führung - market-based view, resource-based view und value-based view - durch die zusätzliche Aufnahme hierfür besonders relevante¤r Beiträge hervorgehoben. Einige Beiträge wurden...

Pt. 1. The change problem and its solution. Transforming organizations : why firms fail -- Successful change and the force that drives it -- pt. 2. The eight-stage process. Establishing a sense of urgency -- Creating the guiding coalition -- Developing the guiding coalition -- Developing a...

This book is the English edition of the German third edition, which has proven to be a standard work on the subject of risk management. The English edition extends the scope of use to the English-language bachelor's and master's degree courses in economics and for potential use (especially as a...

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control,...