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Corporate brand equity

Sattler, Henrik - In: Konzernmanagement : Corporate Governance und …, (pp. 235-249). 2001

Persistent link: https://www.econbiz.de/10001606326

Appropriability of product innovations : an empirical analysis for Germany

Sattler, Henrik - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 502-516

Persistent link: https://www.econbiz.de/10001932870

Applications of conjoint analysis to new product development

Sattler, Henrik - In: Cross-functional innovation management : perspectives …, (pp. 159-173). 2004

Persistent link: https://www.econbiz.de/10002504198

Methods for measuring consumers' willingness to pay

Sattler, Henrik - 2002

Persistent link: https://www.econbiz.de/10004719799

Appropriability of product innovations : an empirical analysis for Germany

Sattler, Henrik - 2002

Persistent link: https://www.econbiz.de/10004404148

Implementing effective customer participation for hedonic and utilitarian services

Blinda, Kristina; Schnittka, Oliver; Sattler, Henrik; … - In: Journal of Services Marketing 33 (2019) 3, pp. 316-330

Purpose: A distinct view of customer participation in services classifies the characteristics of the participation process as experience- versus outcome-oriented, each of which affects customer participation success uniquely for different types of services (utilitarian vs hedonic). This study...

Persistent link: https://www.econbiz.de/10012077201

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538

Persistent link: https://www.econbiz.de/10012038426

Community members' perception of brand community character : construction and validation of a new scale

Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120

Persistent link: https://www.econbiz.de/10011616011

The vampire effect : when do celebrity endorsers harm brand recall?

Erfgen, Carsten; Zenker, Sebastian; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 155-163

Persistent link: https://www.econbiz.de/10011337510

How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions

Erfgen, Carsten; Sattler, Henrik; Schnittka, Oliver - In: Journal of business economics : JBE 85 (2015) 5, pp. 479-504

Persistent link: https://www.econbiz.de/10011283796