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The NASDAQ crash in April 2000 and the widespread stock market upheavals seem to question the success of the Internet economy. Alongside spectacular failures of dotcomes such as boo.com and webvan.com, however, there are also very on successful e-businesses such as eBay. In this paper, key...
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Regarding to the success of a company acting on foreign markets, an intercultural competent staff has become progressively important. Therefore, management studies have paid an increased empirical attention on Intercultural Competence. The model of Intercultural Sensitivity by Chen and Starosta,...
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The NASDAQ crash in April 2000 and the widespread stock market upheavals seem to question the success of the Internet economy. Alongside spectacular failures of dotcomes such as boo.com and webvan.com, however, there are also very on successful e-businesses such as eBay. In this paper, key...
Persistent link: https://www.econbiz.de/10010307774
The significance of the markteing concept for corporate management is the subject of a long-standing controversy. This empirical study conducted in Germany, the largest European market, shows that together with other basic dimensions of management, market orientation contributes substantially to...
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According to a widespread 0plnlon, Germany is lagging behind. Many people in- and outside Germany believe that the Germans slumber through some of the most in1portant economic trends and technological developments, especially at the incipient stages. For example Coke, color television, and...
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