Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing...

Pt. 1. The change problem and its solution. Transforming organizations : why firms fail -- Successful change and the force that drives it -- pt. 2. The eight-stage process. Establishing a sense of urgency -- Creating the guiding coalition -- Developing the guiding coalition -- Developing a...

In dieser Neuauflage wurden die sich abzeichnenden konzeptionellen Entwicklungslinien strategischer Führung - market-based view, resource-based view und value-based view - durch die zusätzliche Aufnahme hierfür besonders relevante¤r Beiträge hervorgehoben. Einige Beiträge wurden...