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Journal of vacation marketing : an international journal
1994-: London : Sage; anfangs: London [u.a.] : Stewart Publ. - 1.1994/95 -
Persistent link: https://www.econbiz.de/10000609018
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Marketing efficiency in tourism : coping with volatile demand
Keller, Peter (contributor); Aho, Seppo (contributor) - 2006
Persistent link: https://www.econbiz.de/10003339085
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Trends and Issues in Global Tourism 2008
Conrady, Roland (ed.) - 2008
Persistent link: https://www.econbiz.de/10003608371
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Destination branding : creating the unique destination proposition
Morgan, Nigel (contributor) - 2008 - 2. ed., reprinted
Persistent link: https://www.econbiz.de/10003667940
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Information and communication technologies in tourism 2009 : proceedings of the international conference in Amsterdam, The Netherlands, 2009
Höpken, Wolfram Reinhold (ed.);  … - 2009
Persistent link: https://www.econbiz.de/10003798765
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Journal of vacation marketing
London : Sage; anfangs: London [u.a.] : Stewart Publ. - 1.1994/95 -
Persistent link: https://www.econbiz.de/10001713520
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The international marketing of travel and tourism : a strategic approach
Vellas, François (ed.) - 1999 - 1. publ.
Persistent link: https://www.econbiz.de/10001363093
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Marketing tourist destinations in emerging economies : towards competitive and sustainable emerging tourist destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012626463
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Marketing Tourist Destinations in Emerging Economies : Towards Competitive and Sustainable Emerging Tourist Destinations
Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.);  … - 2022 - 1st ed. 2022.
Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...
Persistent link: https://www.econbiz.de/10012814649
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Fans and Fan Cultures : Tourism, Consumerism and Social Media
Linden, Henrik - 2017
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning...
Persistent link: https://www.econbiz.de/10012396453