Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician. In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in many ways, it’s never...

Drawn from interviews with friends, childhood mentors, family, former bosses, classmates, colleagues, and rivals who have known these powerful individuals at different stages of their lives, a fascinating look at the business titans of the twenty-first century, including Bill Gates, Jeff Bezos,...