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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 -
Persistent link: https://www.econbiz.de/10001477865
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B2B brand management : with 7 tables
Kotler, Philip; Pförtsch, Waldemar A. - 2006
Persistent link: https://www.econbiz.de/10003307857
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul; Schwartzman, Eric - 2011
Persistent link: https://www.econbiz.de/10008860314
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Business-to-business marketing : relationships, networks & strategies
Ellis, Nick - 2011
Persistent link: https://www.econbiz.de/10008939662
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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Business-to-business marketing
Brennan, Ross; Canning, Louise; MacDowell, Raymond C. - 2014 - 3. ed.
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and...
Persistent link: https://www.econbiz.de/10011326384
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Business to business marketing management : a global perspective
Zimmerman, Alan S.; Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10009732365
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Empirical B-to-B marketing research - a literature-based analysis of the period between 1983 and 2012
Kienzle, Natalie - 2016
Persistent link: https://www.econbiz.de/10011542346
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Business-to-business marketing : a step-by-step guide
Wright, Ray - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001779724