This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as...

Alpine landscape always has been affected by human economic activities. Traffic economy, tourism economy and industrial structure dominated by small and medium-sized enterprises have been the drivers of economy development as well as of changes in the alpine landscape throughout the last...

Purpose: The purpose of this paper is to reconstruct and analyze the long history of Tourism Review and try to outline the future of this journal. Design/methodology/approach: The authors show that Tourism Review has been a good example of multiple life cycles over time and of survival by...