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Groups · Researchers and students in the fields of management and economics focusing on marketing and retailing · Business … Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda. The … Editiors: The series Handel und Internationales Marketing/Series Retailing and International Marketing is edited by Prof. Dr …
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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail...
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Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail … since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College …
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